Go to Spotify for Artists https://artists.spotify.com > Music > click on any song > "Add Canvas" button at the top right.
Canvas is an 8-second looping video that will appear in the "Now Playing" view instead of your album cover image.
Your Canvas needs to be:
3-8 seconds long
Vertical 9:16 ratio
Between 720px - 1080px tall
An MP4 or JPG file
To make the most of your Canvas:
Choose footage without talking, singing, or rapping. The clips are only 3-8 seconds long, so won’t sync with the lyrics.
Avoid rapid video cuts or intense flashing graphics. They may overwhelm the viewer.
Phone screen size is important. The edges may get cut off on some phones.
Consider excluding your song and artist name. It already shows in the "Now Playing" view in the Spotify app.
Try to tell a full story. You only have 8 seconds, but trimmed-down music videos and incomplete stories can leave fans expecting more.
Pick the right type of loop:
Continuous Loop has a satisfying seamless loop.
Hard Cut has clear edit points (they can be artfully disguised).
Rebound plays your clip forwards, then reverses it (an easy way to get a smooth loop).
Create a theme. Connect your Canvas identity to your album art, profile picture, header image, or even playlists. You could even create a narrative across an entire release.
Keep it updated. You can change your Canvas over time to tell a current story, explore different visions, or just keep things interesting.